This 1940 poster uses the same technique of featuring the heavily made-up, cigarette-smoking woman as a venereal disease carrier. Appealing to the soldier’s interest in the eye-catching woman, the headline playfully warns “She may be. . . a bag of TROUBLE.” The contrasts in color, font size, and capitalization draw the viewer’s attention to the word “trouble” in an attempt to create an association between the word and the image. Below the warning, the inclusion of the words “syphilis-gonorrhea” further suggest to the viewer that this is not an appealing woman but a treacherous menace.